The Wall Street Journal: Amazon Pushes Fast Delivery Into Rural Areas in Challenge to Post Office

EXCERPT: “Amazon.com is reaching into the remote corners of America to deliver its packages quicker to customers in rural areas, a push that represents its last frontier of ultrafast delivery in the U.S. The retail giant is expanding its one- to two-day delivery capabilities throughout the country as it seeks to boost sales in less-populated regions. Amazon is ready to tackle rural regions after years of fine-tuning its logistics systems in more dense areas of the country. Details of this expansion haven’t been previously reported. The strategy means customers in small towns will receive Amazon packages faster, and fewer of those deliveries could be handled by the U.S. Postal Service, which has a mandate to deliver to all addresses in the country and is typically relied on for rural parcel deliveries. Amazon has been building a logistics empire that, by some measures, has surpassed UPS and FedEx. To reach deeper into rural America, the company is using hyper-efficient warehouses, contracted drivers and mom-and-pop shops.” FULL STORY: https://fluence-media.co/4c4rM6v